Optakit

Switchboard sources — including email messages, SMS messages, and webhooks — have been updated with clearer labeling, including a new 'processing intensive' indicator for heavier sources.

Why it matters: knowing which sources take longer to process helps you plan syncs and set expectations, so nothing feels stuck or unexpected.

We've tightened up several data source and pipeline integrations so your connections behave more predictably from setup through ingestion.

• Data Transfer Service (DTS) backfills and pipeline processing controls now run more consistently across tenants.
• Scale to Win source setup requests have been polished for a smoother onboarding experience.
• Yahoo report ingestion is more resilient, with fixes to legacy product key handling and the generic webhook receiver.
• Updated documentation for pipelines and the backend API to reflect these changes.

Why it matters: Fewer failed setups and retries means your data lands where it should the first time, saving your team hours of debugging.

Albie's analysis engine now applies stricter validation on filters and SQL inputs, including tighter handling of boolean values.

Why it matters: Fewer ambiguous or malformed queries slip through, which means fewer surprising results and more trustworthy answers when your team asks Albie for insights.

Campaign Deputy backfills now handle edge cases more gracefully, reducing failed runs and manual retries when pulling historical data.

You get more complete campaign history with fewer interruptions, so downstream reports stay accurate without operator intervention.

We've hardened how tenant service accounts are provisioned in BigQuery, adding stricter roles and additional safeguards around dataset creation and list tracking temp tables.

The result is stronger separation between tenant data and less risk of cross-environment leakage — security improvements that happen quietly in the background.

Widget updates now use document-level locking to prevent conflicting overwrites when multiple users attempt to update the same widget at once.

That translates to fewer corrupted states and lost updates, so dashboards stay consistent even under heavy refresh activity.

We've rolled out a broad set of security improvements across deployment workflows, cloud functions, and hosting configurations to further harden the Optakit Platform.

Why it matters: Stronger safeguards mean your data and workflows stay protected without any action needed on your end — you get a more resilient platform by default.

We're rolling out a security enhancement: each organization will transition to its own dedicated service account. This change won't affect your day-to-day usage -- it simply strengthens the isolation and security of your organization's data. Over the next couple of months, we'll reach out individually to help migrate your sources to the new setup.

The app now remembers where you left off — your filters, views, and in-progress work are preserved between sessions.

No more re-configuring the same views every morning. Pick up exactly where you stopped and save yourself the setup time.

We've made list tracking smarter and more dependable, so your uploaded data lands where it should without surprises.

• Resolved issues with list tracking queries and uploads to ensure accurate, consistent results
• Published lists are now automatically skipped during tracking syncs, preventing duplicate or stale data
• Improved the file uploader experience for smoother list imports

Why it matters: cleaner data and fewer manual corrections mean you can trust your tracked lists at a glance.

We've fixed issues with the rich text widget so editing text on your dashboards feels reliable and predictable.

• Resolved formatting glitches in the text widget editor
• Improved overall stability and responsiveness while editing
• Removed legacy Edge browser support to keep the editor lean and modern

Why it matters: Building and updating dashboard narratives is now faster and less frustrating with predictable spacing and formatting. 

We've upgraded the underlying AI model powering platform intelligence features, delivering improved accuracy and quality across the board.

Why it matters: smarter suggestions and better outputs from the tools you already use every day — no changes needed on your end.

Date columns and widgets can now be displayed in a clean month-year format ("Mar 14, 2026" instead of 2026-03-14).

Why it matters: Cleaner date formatting makes monthly and quarterly reports easier to scan, and the option is automatically hidden when it doesn't apply to your data — so the interface stays uncluttered.

Albie just got a major upgrade, making your AI assistant more accurate, more helpful, and easier to work with across the platform.

These improvements mean less time clarifying questions and more time getting the answers and insights you actually need — so Albie feels less like a tool you have to wrangle and more like a teammate you can rely on.

• Refined agent routing and metric selection for more precise responses
• Improved help and guidance flows so you can find answers faster
• Cleaner widget draft previews when Albie generates dashboard content

Topline metrics in List Tracking now update dynamically based on the filters you've applied to the table, so the numbers at the top always reflect the data you're actually viewing.

No more mental math to reconcile filtered tables with static totals — what you see is what you get, making reporting and analysis dramatically faster.

• Toplines recalculate automatically as you filter the list table
• Improved caching for faster load times on large lists
• Improved list display reliability

Dashboards in the sidebar can now be reordered so the ones you use most live at the top, exactly where you expect them.

Why it matters: a sidebar that matches how your team actually works cuts down on hunt-and-click time every single day.

The Settings area has been restructured into clearer sections — Brand, Features, and Security — so you can find and adjust configurations in seconds.

Less clicking around, more time spent on the work that matters. Command search has also been updated to reflect the new layout.

Every data source is now available on every plan — no add-ons required.

We've simplified our pricing to be usage-based, so what you pay reflects how much you analyze, not which sources you connect. Meta Ads, Google Ads, Scale2Win, and all other sources are fully unlocked across all tiers.

Plans are now defined by analysis limits, making it easier to pick the right tier and know exactly what you're getting.

No more copy-pasting dashboards for every client.

We've rebuilt Dynamic Dashboards so you can reuse the same layout across different data sources — swap out the source, and your widgets stay exactly as you built them.

• Choosing and managing your data sources is now simpler with a redesigned selector
• Source mapping is more intuitive, so each widget pulls from the right place
• Switching between configurations works consistently, without unexpected behavior

List Tracking has been upgraded to version 4 with significant improvements to how lists are normalized, cached, and visualized across your dashboards.

• Improved normalization logic for more accurate list matching
• Better caching for faster load times when viewing list data
• Fixed chart color consistency so your list tracking visuals are easier to read at a glance

These changes make list tracking more reliable and performant — so you can trust the data and spend less time waiting for it to load. 📊

Dashboard text widgets just received a huge feature upgrade and now support all of the most common formatting options. Allowing your organization to not just visualize data beautifully, but to analyze the data beautifully as well.

We updated our Meta Ads connection to more simply show all of the sub-accounts that are currently connected to your Business ID.

We also added more streamlined instructions to make it easier to instruct sub-clients with how they can add their sub-account to your organization's Meta Business ID, and clear instructions for adding your organization's Meta Business ID to ours!

🎉 New improvement: We've redesigned the onboarding experience so you can hit the ground running faster than ever!

Setting up your data sources, configuring tasks, and getting your workspace ready is now simpler and smoother, with a clean interface that walks you through each step at your own pace.